JUST A KID FROM QUEENS

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Commercial

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A brand film showcasing Meanwhile Back in Queens’ mission to bring the spirit of Queens to the world through the stories of real people who call it home.

Bringing Queens to the World—A Branded Storytelling Collab

Meanwhile, Back in Queens (MBIQ) is more than a clothing brand—it’s a tribute to the borough’s culture, energy, and grit. To bring this vision to life, SkillScout partnered with MBIQ to create a branded content film that captures the borough’s lasting influence. This project centers on Alex, a Queens native whose journey carries the identity and culture of the borough far beyond New York City.

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Through authentic brand storytelling, we created a documentary-style video that explores how Queens isn’t just a place—it’s a force that shapes lives. This film serves as a case study, demonstrating how story-driven video production can forge deeper emotional connections with audiences. By showcasing a real-life narrative, we highlight the power of visual storytelling in making a brand feel authentic and unforgettable.

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Branded Content That Creates Lasting Connections

Rather than a traditional marketing campaign, this film proves that the most impactful brand stories aren’t told—they’re lived. Instead of focusing on product promotion, we crafted a human-centered narrative, letting the brand’s message unfold naturally.
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This people-first approach to video production strengthens a brand’s connection with its audience through real-life experiences. For MBIQ, this film isn’t just about apparel—it’s about identity, culture, and the stories that define Queens.

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JUST A KID FROM QUEENS

Bringing Queens to the World—A Branded Storytelling Collab

Branded Content That Creates Lasting Connections

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