NPD RECRUITMENT SERIES

The Normal Police Department partnered with a creative agency specializing in employer branding videos to redefine police recruitment marketing by showcasing their progressive, community-first approach. Instead of a traditional talking-head recruitment video, our creative agency produced high-quality cinematic storytelling that felt more like documentary-style employer branding content than a standard law enforcement hiring ad.

Our video production team began with in-depth discovery sessions featuring over 20 officers, capturing authentic officer testimonials that reflected the department’s commitment to public service and community engagement. These insights shaped narrative-driven recruitment films that illustrated how small, positive actions build trust and create lasting community impact.

By leveraging cinematic video production techniques, we crafted engaging police recruitment content that invited prospective candidates to join a department that prioritizes people over protocol and action over appearance—offering a compelling visual representation of what it means to serve with integrity and impact.

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