PARTY, HUMO Y ALCOHOL

Sony Music brought us the song, the band, and little else. We handed the project to a director whose work they admired, and together we explored CNCO’s identity to shape a concept they embraced immediately.

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The result was a moving fashion lookbook featuring runway-inspired models and a dark, stylish edge that aligned with the band’s evolving aesthetic. Shot in just one day on a Miami soundstage, this music video production blended cinematic storytelling with high-fashion aesthetics, elevating the visuals beyond a standard performance video.

By combining bold styling, precise lighting design, and seamless production execution, we crafted a visually dynamic music video that reflected the energy of the song while reinforcing CNCO’s status as a global trendsetter in Latin pop.

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