PATIENT STORIES

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Commercial

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Attract top clinical researchers to AbbVie by blending science with heart in a recruitment video campaign that showcases the profound human impact of their work.

Bridging Science & Humanity Through Cinematic Storytelling

AbbVie’s mission to advance medicine is only made possible by the dedication of its researchers. The campaign sought to highlight the direct impact of their work by featuring real patient stories, creating an emotional and tangible connection to the outcomes of clinical research. Through cinematic storytelling, documentary-style visuals, and the expertise of a leading video production company, the campaign showcased how AbbVie’s breakthroughs improve lives while positioning the company as a leader in scientific innovation.

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To ensure a powerful and lasting impression, we crafted a visually engaging experience that went beyond standard interviews. By allowing clinical researchers to witness firsthand the emotional impact of their work, the campaign reinforced the sense of purpose that drives top-tier talent in the field.

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Bringing Science to Life Through a Two-Way Mirror Experience

At the core of this campaign was a custom-built two-way mirror, designed to reveal the real faces behind AbbVie’s medical advancements. On one side, actors portrayed patients whose lives were profoundly shaped by clinical trials. On the other, AbbVie’s researchers saw these stories unfold in real-time—an emotional and unexpected experience that transformed their perspective on their daily work. This healthcare employer branding video became more than a recruitment tool; it was a deeply personal reminder of the power of medical research to change lives.

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By blending documentary-style visuals, cinematic healthcare marketing, and impactful storytelling, the campaign struck a balance between emotional resonance and scientific credibility. The final product served as a powerful call to action, inviting the next generation of researchers to join AbbVie in driving life-changing discoveries forward.

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Bridging Science & Humanity Through Cinematic Storytelling

Bringing Science to Life Through a Two-Way Mirror Experience

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